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But Plenty of Fish and e Harmony tied for second place (one free, the other paid, respectively), with each garnering a total of 23%.
Interestingly enough, the same Consumer Reports survey found that free dating sites score slightly higher in user satisfaction.
After all, no other day reminds people of the loneliness that comes with not being matched up with another.
But even if you're currently not paired up with a special someone, there's no need to wallow!
If you can overlook Match's rather busy interface and handful of other niggles, you'll find it to be an online dating service that's worth your time and money.
e Harmony is pricey, no doubt, but the online dating experience is top-notch.
One drawback, for some: its segregates non-heterosexuals into a separate site.
“Both kinds are popular, so you can’t go just by that,” she writes.
According to the 2016 Consumer Reports Online Dating Survey, more than 9,600 people had used an online dating service in the last two years, with 48% listing the subscription-based as their site of choice.
Many experts have weighed in on the question of whether the adage “you get what you pay for” applies to online dating sites.